Lactation counseling is a crucial service aimed at supporting and empowering mothers to successfully breastfeed their infants. This counseling is provided by trained lactation consultants or specialists who offer personalized guidance on various aspects of breastfeeding. During sessions, mothers receive education on the benefits of breastfeeding, proper latch techniques, and positioning to ensure both comfort and effective milk transfer. Lactation counselors also address common challenges such as nipple pain, milk supply issues, and infant feeding behaviors. They provide strategies for overcoming these obstacles, enabling mothers to meet their breastfeeding goals. Additionally, counselors support mothers in understanding the baby's hunger cues, establishing a breastfeeding routine, and managing the transition back to work while maintaining milk supply. This comprehensive support enhances the breastfeeding experience, promoting the health and well-being of both mother and baby.